Search Results For: pop-up

Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …

2011 Pro Awards Finalist | Leading up to the midterm elections, Yahoo! News saw a gap between what Americans were feeling and thinking and partisan rhetoric

2011 Pro Awards Finalist | Kellogg wanted to capitalize on the desire for kids to customize their own Pop-Tarts and tap into the connection its customers felt with the brand

Over the past 20 years, American Express has established a reputation as a leading provider of tickets to sports and entertainment events exclusively for its cardmembers

In August 2010, American Airlines launched its app for the iPhone and iPad allowing users to view their flight information

Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.

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If a business wants to command a powerful position, it should become the gateway by which others can access traffic and users. Google did this with search. Their dominance in search translated to a stranglehold on traffic. Facebook has…

Digital advertising and marketing is constantly evolving. “Eleven years ago, mobile marketing was just a vision, there was not an “App” economy, the use of
“pop-up blockers” was not widespread, and online social networking was nowhere as…