Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at using tactics like SEO, PPC, landing pages, social media and email, they often lack a planned approach based on an integrated inbound marketing plan,…
Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the…
Chief Marketer View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer and DIRECT April 04, 2013 Why You Should Know About Unpublished Page Posts on Facebook Marketers Get in on…
Google has been and is still the reigning king of search, with comScore reporting that it claimed 67.5 percent of search queries in the U.S. in February. But with the emergence of mobile and the popularity of standalone sites and apps with specialized search results (e.g., Yelp, Amazon, TripAdvisor), it’s clear that the search game…
Linchpin SEO, a digital interactive agency, has put together a cheat sheet in the form of an infographic to help marketers understand how they can boost retweets, clicks and overall engagement. Here are some interesting facts from the infographic: –
When Facebook’s graph search tool was first unveiled, it looked like the social network was going in the way of Google and not passing keywords in the referrer. In other words, if you were to check Google Analytics, you’d see “not provided” instead of the keywords users searched for to get to your site. Well,…
View Web Version | Add to Safe Sender List Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results March 19, 2013 The Look-at-Me Season 2012 PRO Award Finalist: George P. Johnson for Cisco Tide Ties Olympic-Themed Social Promo to New York City Event 2012 PRO Award Winner: Source Marketing for Philips Advertisement…
By Eric Covino, president and founder of Creative Signals Was I the only one who wasn't shocked when GM pulled its $10 million ad budget with Facebook last year? Despite all the hype, social advertising is not yet the golden goose for direct response, and it may never be. The attractiveness of large amounts of…
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
Content marketing has plenty of benefits for businesses, including SEO advantages, added credibility, differentiation and versatility. Marketers in need of help with their content marketing efforts have plenty of free tools at their disposal, including Google Alerts and Google AdWords Keyword Tool. Beyond that, there are other free keyword research tools such as Soovle and…