A look at contextual targeting as a solution in the wake of third-party cookie dissipation.

Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

CM Weekly June 16, 2024 “It is really important that you, as a leader, understand that your role is to inspire and motivate. It's not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what…

Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.

For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.

Three considerations to ensure success when an influencer or creator joins the team full-time.

1 Acquisition How Small Businesses Can Spur Growth Through TikTok TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features. READ FULL STORY 2 Data & Analytics How to Avoid Google Penalizing AI-Generated Marketing Content How to avoid the common pitfalls of poor content,…

CM Weekly June 9, 2024 The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win…

How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.