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1 Acquisition How Small Businesses Can Spur Growth Through TikTok TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features. READ FULL STORY 2 Data & Analytics How to Avoid Google Penalizing AI-Generated Marketing Content How to avoid the common pitfalls of poor content,…

CM Weekly June 9, 2024 The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win…

How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.

TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features.

1 Demand Gen Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh. READ FULL STORY 2 Acquisition Rethinking B2B Marketing – Moving Beyond the MQL Vortex 11 actionable ways to rethink B2B…

CM Weekly June 2, 2024 Powdered hydration brand Liquid I.V. recently debuted a new visual identity to kick off the summer season, accompanied by a summer brand campaign, a Formula 1 Miami Grand Prix sponsorship, festival activations and a 360 marketing campaign across social, influencers, retail media and beyond. We spoke with Brittany Shaw, Liquid…

A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.