Search Results for: content marketing
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Marketers
LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the office (or, at least, on a different computer screen in your home). Increasingly, you have LinkedIn to thank for that experience. Last […]
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Conversations
Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy
Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year’s Cannes Lions International Festival of Creativity.
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Data-Driven Thinking
Pivot, Don’t Panic: How Smart CMOs Turn Market Volatility Into Growth
In times of economic uncertainty, marketing budgets are often the first target for cost-cutting. Nearly half of marketers now report feeling significantly less optimistic about the US economy compared to the previous quarter, reflecting heightened anxiety across industries. Yet, indiscriminate cuts can undermine long-term strategic goals and may ultimately cost businesses far more than they […]
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Programming
Life Independent: Reelz Among Indy Nets Navigating Upfronts
Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.
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Acquisition
AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel
Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.
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Trade Shows
Trade Show Industry Updates: News, Data, Trends
Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates. Celebrate Global Exhibitions Day The world’s top exhibition organizers, Clarion Events, Comexposium, Emerald, Informa, and RX, joined forces on June 4 to celebrate the 10th edition of Global Exhibitions Day (GED). Under the theme “Exhibitions Unleash Potential,” the milestone […]
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B-to-B Events
Expo 2025 Osaka, Part Two: 10 Moments We Loved, and Some We Didn’t
Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking place between April and October 2025 and is expected to attract more than 28 million visitors to the artificial island of Yumeshima, making it one of the largest gatherings of the year. Taking place 55 years since the Osaka Expo […]
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B-to-B Events
Bold Broadcasts
The “main stage” is taking on a whole new life as event marketers and their partners embrace immersive media, bold spaces and pop culture trends to showcase leaders and launches in a new light. From live-streaming to on-demand channels, these productions—the content, the set, the experience design—have to be as compelling for in-person audiences as […]
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Tech & AI
Sonos invests in agentic AI
Speaker brand Sonos is eager to have agentic AI surface operational efficiencies and handle B2B customer requests. Speaker brand Sonos likes the sound of agentic AI so much that it is piloting an agent for its business-to-business customer portal. The B2B ordering platform, which caters to Sonos’ custom integrators and distributors was in desperate need […]
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ROI | Metrics
How AI Is Changing Advertising’s Hottest Currency: Attention Metrics
In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. In light of this shift, here are practical tips for marketers.