Search Results for: content marketing

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

B2B marketers are slowly breaking bad content marketing habits, but many are lagging.

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

It takes a lot of work to get people to your site. Here’s three best practices to build killer landing pages.

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a campaign, what marketers should focus on testing the most and optimal send times. Here are some of the notable tidbits from the cheat […]

Content4Demand, a B2B company specializing in custom content creation, has created an infographic laying out the tangible benefits of sharing content via social media for B2B companies. Using findings from DemandGen’s “2013 B2B Content Preferences Survey” and “2012 B2B Buyer Survey,” along with other resources, the company shares some interesting and important data, including: –