In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

Popular YouTube influencers can make great social media influencers if you play your cards right. Here's some solid tips.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 22, 2014   Mobile App Users Consume Majority of Digital Media Apps today are driving the majority of media consumption activity, a new report claims, now accounting for 7 out of every eight minutes of media consumption on mobile devices. On…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 21, 2014   Experian on Improving Email Marketing ROI A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance. More… SPONSORED BY: Reach Prospects…

The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.

Chief Direct Marketer View Web Version August 20, 2014   What the FTC L’Oreal Settlement Means for Beauty Advertising The FTC made a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products this summer. Learn what it can mean for other marketers in the cosmetics…

CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 19, 2014   2014 MARC Awards Winners Announced The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions. More… SPONSORED BY: WHITEPAPER Build Customer Loyalty through Email! See…