A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014   Social Spending for the Holidays The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular. More… SPONSORED BY:…

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Chief Direct Marketer View Web Version October 8, 2014   5 Steps for Assessing Marketing Tech Business Value Navigating the sea of tech options available today isn't easy. Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing tech spending.   More… SPONSORED BY:…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 7, 2014   Videos Boost Engagement and Conversion for eBags Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com. Learn videos turned eBags' private label brand into the most popular brand on the…

Chief Direct Marketer 10-3-14 Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 03, 2014   Marketing Technologists Revealed Chiefmartec.com has released data from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers. More… SPONSORED BY:…

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 2, 2014   B2B Marketers Creating More Content Than Ever: Report Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it, according to a new report from the Content Marketing…

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.