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Major Brands Take the ANA Masters Spotlight
Target, Chobani and General Mills are a few of the key brands presenting at this week's ANA Masters of Marketing event in Orlando.
Chief Marketer This Week 10-17-14
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014 Chief Marketer This Week 10-17-14 Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 10, 2014 Chief Marketer This Week 10-17-14 Chief Direct Marketer Email Optimization | Forming…
Chief Business Marketer 10-16-14
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 15, 2014 4 Ways to Survive Today’s Data-Driven Marketing World Technology and data are transforming the world of marketing at a rapid pace. David Scott shares why it just might make sense for CMOs to go back to…
Location-Based Marketing Best Practices
New Chief Marketer Special Report
Creating a Video Marketing Plan
Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.
New Content Marketing Strategies
There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.
Creating a Data Centric View of Customers
Having a customer-centric view is great, but a data-centric view can help you understand intent.
Chief Direct Marketer 10-15-14
Chief Direct Marketer View Web Version October 15, 2014 Why Brands Should Pay Attention to College Football Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland. Learn why it just might pay off for your company to connect with these engaged consumers both inside and outside…
Chief Marketer Tech Talk 10/14/14
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 14, 2014 Location-Based Marketing Best Practices This new Chief Marketer special report examines how location-based marketing technology is evolving, how marketers are using geofencing and beacons to target consumers and what’s next for location-based marketing. More… SPONSORED BY:…