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On the court, the NCAA's Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to…
CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.
Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.
Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.
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Content marketing is an essential part of any B2B lead gen strategy today. But in a marketing landscape where everyone is sharing content seemingly 24/7, how do you make your brand standout?
Chief Marketer This Week PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming…
In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?