Search Results for: data

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

The foundation of naked marketing must be built around empowering your current users to review your product.

Are you part of the movement that recognizes the shifting landscape and is ready with a solution: experiences and experience creation?

Lessons learned for you to apply to your own marketing strategy and campaign work.

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]

Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company’s c-suite has a different agenda.

Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.