The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 11, 2015 7 Things Marketers Should Know About the New FTC Social Media Guidelines For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you…

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 7, 2015 7 Places to Post Video for Marketing Results Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 03, 2015 Don’t Just Be a Talking Head in B2B Video Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality. B2B LeadsCon featured speaker Spider Graham offers tips for creating informative and…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 5, 2015 Ocean State Job Lot Tests Online Video Offers Fans of  Ocean State Job Lot are passionate about bargains and this New England-based chain of close out stores. The brand is having fun using video to showcase the lighter side of bargain hunting and drive…

Lists featured this week include Crazy Shirts and National Audubon.

Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 4, 2015 Special Report: B2B Email Trends, Tech & Tips A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B…

The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before.