Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 121 2015 3 Must Dos When Marketing to Millennials This article goes into detail on three things that are important to keep in mind when marketing to Millennials. More… SPONSORED BY: Reach Prospects All Year…
Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 20, 2015 Cultivating B2B Customer Loyalty Chief Marketer recently chatted with several featured speakers at next week's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers. More… SPONSORED BY: Video…
Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 25, 2015 Motivating Millennials to Share on Social Media Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market. More… SPONSORED BY: B2C Special Report:…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 19, 2015 Reinventing the 360-Degree Customer View Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think instead think about a spiral when trying to envision your customer lifecycle. Here's why. More… SPONSORED BY: Get the Keys to…
As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?
Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.