Search Results for: data
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Agencies
Boosting Brand Awareness with SnapChat
How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?
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Agencies
Understanding Churn: Why Do Customers Unsubscribe?
While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.
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Agencies
4 Ways to Use Mobile to Optimize Back-to-School Shoppers
Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.
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Agencies
4 Reasons to Make Personalized Marketing Analytical
The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.
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Agencies
How the IoT is Creating Real-Time Customer Experiences
Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.
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Agencies
Marketer vs. Machine: What Programmatic Media Means for CMOs
For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.
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Agencies
What you Need to Know about Pay Your Selfie?
For brands, Pay Your Selfie lets them monetize selfies in an everyday way
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Agencies
Full Adoption of ABM Not There Yet: Outsell Report
Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.
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Agencies
4 Keys to Implementing Effective Account Based Marketing
Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.
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Digital
Yes, Ad Fraud Hurts—But Programmatic Advertising Can Help
Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.