14017 results for: data

Search Results

Chief Marketer Tech Talk 10-13-15

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 13, 2015 Redesigning Business to Optimize the Customer Experience Consistency in the customer experience has become the new business imperative. An open technology ecosystem can help make that happen.  More… SPONSORED BY: B2B Multichannel Lead Nurturing…

Chief Marketer-This Week 10-9-15

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 08, 2015 Popular Coupons Hurt Bed Bath & Beyond As consumers came to rely on Bed Bath & Beyond's popular 20%-off coupons, the company's profits are feeling the pain. More…   SPONSORED BY: 5 Keys for…

Customer Data Deluge Overwhelms Brands

|  by Susan Frech

As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.

Chief Direct Marketer-10-7-15

|  by Tony Campana

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 7, 2015 For Lego, Content Builds Retail Sales and Engagement Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan. Live from the DMA's &Then, learn how Lego turns new store openings into memorable…

Using Sequential Models to Predict Customer Churn

|  by Dr. Olly Downs

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?





Filter by Date








Categories

  • Data Driven ROI (3493)
  • Engagement (3355)
  • Acquisition (2537)
  • Direct Marketing | Print (2445)
  • Data & Analytics (1233)
  • Digital (1081)
  • Email (716)
  • Social (690)
  • Events (636)
  • Technology (525)
  • Reset

Tags

  • Sweepstakes (1896)
  • Games (1894)
  • CRM (1193)
  • Promotion (938)
  • Data (598)
  • Experiential (504)
  • Database marketing (376)
  • Direct Mail (358)
  • Lead generation (315)
  • Search (260)
  • Reset

Author

  • Chief Marketer Staff (9547)
  • Tony Campana (854)
  • Beth Negus Viveiros (674)
  • Kaylee Hultgren (631)
  • Patty Odell (327)
  • Richard H. Levey (119)
  • Casey McClay (101)
  • Chief Marketer (87)
  • Brian Quinton (72)
  • Jasmine Brown (41)
  • Reset

Content Type

  • Posts (12465)
  • E-Letters (1199)
  • Special Reports (139)
  • Blog (130)
  • Sponsored Content (54)
  • Partner Content (21)
  • Webinars (9)
  • Reset