Customer churn has long been a problem for cable companies. Good data management can change that channel.

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2015 PepsiCo Talks About How to be Disruptive Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves. Bradley Jakeman,…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Think Beyond Click-Based Metrics Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next. Here's why you need to look beyond the latest click. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue…

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Reebok Shuns Facebook, Finds Fame in Instagram Here's the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram. More……

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Data’s Role in Event Marketing: 4 Tips Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy. Learn how the right information can improve…

Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.

The City of Boston is transforming government to become user centric and data driven by doing something very simple—it’s listening to what residents want and putting their needs first.

Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.