Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 6, 2015 3 Risks of Influencer Marketing When it comes to influencer marketing, the pay off can be big, but so can the risks. More…   SPONSORED BY: The Essential Resource of the Customer Obsessed The Customer…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 2, 2015 Less TV, More Emojis and Apps when Marketing to Millennials This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch…

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 1, 2015 Nine Tips for Building Better Marketing Dashboards The right marketing dashboard can help your team make sense of all the data at their disposal. Here's nine tips for creating better dashboards.  More… SPONSORED BY: How…

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 30, 2015 Make Your Employees Social Marketing Advocates For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee. Learn how you can leverage your employees' social connections for customer engagement. More… SPONSORED BY: A Proven Source of Business Profls…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 29, 2015 Marketers’ Top Tech Picks The number of technology solutions available to marketers today is mind boggling. Discover which ones rock our readers' worlds in the results of a recent Chief Marketer poll. More… SPONSORED BY:…

When it comes to influencer marketing, the pay off can be big, but so can the risks.

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

Lists featured this week include WhatToExpect.com and MediaEdge Canadian Subscribers.