Search Results for: data

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here’s a rundown.