Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 27, 2015 5 Tips for Smoother Marketing Tech Implementations Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the…
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 23, 2015 7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches Turns out, an essay contest isn't just for marketers. The owner of an inn in Maine ran just such a contest to sell…
Here's five tips for using marketing automation to maximize your lead generation efforts.
Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 21, 2015 Building Brand Advocacy Through Tech Solutions Here are three benefits to leveraging marketing technology at an event—and ideas for ways to turn those wins into ongoing brand advocacy. More… SPONSORED BY: Access Personnel Concepts Buyers & Put Them to Work for You. For more…
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.
Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.