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Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here’s a look at the brands that scored.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.

It’s important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.

Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.

Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.