Search Results for: data

Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.

Customer churn stands in the way of growing your business. How do you battle it?

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.

Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.

Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.