Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 24, 2015 Sharknado 3’s Storm of Marketing Tie-Ins Got your Sharknado preparedness kit on hand? Marketers were ready for the onslaught, especially Comcast, the parent company of Syfy, which broadcast the third installment of the cheesefest…

Learn how three major brands—Delta Faucets, Plum Organics and Coca-Cola— injected one unusual pathway along the multichannel roads they rely on to connect with consumers in an unexpected way

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 The Top 10 Reasons You Need to Be at B2B LeadsCon What are you doing Aug. 24-46? If you want to be on top of the lead gen trends, you need to be at B2B…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 Millenials Are the Mobile-First Generation A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them. More… SPONSORED BY: Reach Highly Responsive Prospects w/ Wolters Kluwer Contact Elizabeth Jackson at 847.492.1350 X318. Q&A: Toni White of Synchrony Financial…

There's plenty of discussion going on around vertical videos. Here's an update on what you need to know.

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.