A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.
This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 03, 2015 Don’t Just Be a Talking Head in B2B Video Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality. B2B LeadsCon featured speaker Spider Graham offers tips for creating informative and…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 5, 2015 Ocean State Job Lot Tests Online Video Offers Fans of Ocean State Job Lot are passionate about bargains and this New England-based chain of close out stores. The brand is having fun using video to showcase the lighter side of bargain hunting and drive…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 4, 2015 Special Report: B2B Email Trends, Tech & Tips A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 28, 2015 What the New FTC Endorsement Guides Mean for Marketers The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy. More… SPONSORED BY:…
The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 31, 2015 75 Social Media Marketing Benefits: Infographic This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description. More… SPONSORED BY:…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2015 Five Ways to Improve Brand Loyalty Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE Contact: Chris…
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?