CM Weekly April 4, 2021 If B2B organizations have not hired “hybrid” sales reps yet, they probably will be doing so soon—or risk falling behind the competition, according to a recent McKinsey & Company report. And that hybrid model extends to marketing as well. We look at B2B decision makers’ evolving preferences when interacting with…
A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity...or taste.
Nine resources to help marketers implement effective, safe and productive live events going forward.
For many years, events were “special.” A fun party as an add-on to the marketing mix, but not necessarily strategic. But as marketers began to understand the importance of relationships with audiences as a key component of the purchase cycle, they began to recognize event experiences as drivers of strategic business value.
CM Weekly March 28, 2021 SXSW is typically an experiential marketer’s playground. The conference—equal parts media, film and music—presents an opportunity to connect with a tech-savvy, entertainment-focused audience. And it can create massive buzz surrounding your brand, product or service. Remember the launch of Twitter? Or the awestruck attendees of HBO’s SXSWestworld? Both gamechangers for…
We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
CM Weekly January 31, 2021 Among the aspects of the marketing playbook to flux big time in 2020 was the allocation of marketing budgets. Indeed, shifting consumer shopping behaviors, social distancing mandates and the increased demand for digital communications have required marketers to rethink line items and investment priorities. But there is good news on…
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.
CM Weekly January 24, 2021 Data privacy was a hotbed issue for marketers in 2020. So, now that the country has a new president with a decidedly different agenda, how will the marketing landscape be affected? Though it may not be addressed in the first 100 days, data privacy legislation will likely remain a priority…