CM Weekly July 11, 2021 Barbie has come a long way in her 60-year history. Through adapting to digital gaming, streaming video, apps and other media that could have threatened sales of the brand’s old-school, low-tech core products—dolls and their accessories—Barbie has managed to increase its sales during the pandemic and beyond. By a lot.…
Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
CM Weekly May 16, 2021 Watching a company’s reputation go down in flames for being tone deaf is a common occurrence these days. This week we saw the Hollywood Foreign Press Association, whose lack of diversity—among other criticisms—inspired scores of celebrities and brands to distance themselves from the quagmire. We look at lessons learned from…
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
CM Weekly May 9, 2021 “Marketing will be the creator of the organization’s future. That is a leadership role that, with few exceptions, B2B marketers don’t recognize.” —Loris Wizdo, Vice President and Principal Analyst, Forrester It’s no longer enough for B2B marketers to define and protect the brand, help generate leads and support sales, Wizdo…
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.