Search Results for: Marketers on Fire
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Engagement
Marketers on Fire: Wisconsin Cheese CMO Suzanne Fanning
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
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Demand Gen
Brands on Fire: Visible
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.
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Demand Gen
Brands on Fire: Cisco
A look at Cisco’s pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
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Digital
Marketers on Fire: Twitch CMO Doug Scott
We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.
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Demand Gen
Brands on Fire: Budweiser
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Digital
Marketers on Fire: Hennessy U.S. SVP Jasmin Allen
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Digital
Brands on Fire: Cadillac on Virtual Product Launches, Personalization, UI
Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.
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Acquisition
Marketers on Fire: SelvaRey Rum CMO Brielle Caruso
SelvaRey CMO Brielle Caruso discusses the rum’s rebrand, the importance of experiential and diversity in the spirits industry.
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Acquisition
Brands on Fire: Honda Launches Civic on Twitch for Gaming Community
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
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Acquisition
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
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