Push Messages Aren’t Spam—How to Get it Right
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.
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Chief Promo Marketer 9-22-15
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 22, 2015 What Marketers Should Know About International Promotions If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe. More… SPONSORED BY: The Essential Resource of…
Chief Marketer-This Week 9-18-15
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 18, 2015 Jim Beam Apple Tries Snapchat to Reach Millennials Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple. More… SPONSORED BY: Get Answers, Not…
Four Steps for Better Content Marketing
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
Cleese and Offerman See the Funny Side of Content Marketing
It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.
Data Helps Kraft Cook Up a Segmented Content Strategy
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
Content Marketing World: Don’t Be Boring and Listen to Mom
A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more
Incorporating Custom Print into Your Content Strategy
Don’t rule the printed word just yet, especially custom print vehicles that can be a great calling card for your brand.
Chief Business Marketer 9/17/15
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 17, 2015 Look for Patterns in Your Content Marketing Having great B2B content isn’t enough. To truly maximize your efforts, you need to understand the patterns of how prospects engage with your content marketing. More… SPONSORED BY:…
Building Your Email List is Key to Website Success
The main job of your website isn’t content delivery—it’s email list building.