Search Results for: content marketing

Forbes.com has 10 tips add to your marketing strategies, specifically to your marketing campaigns.

Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.

Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.

Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.

Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.

Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.

Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.