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How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.

Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.

Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.

Eighty-percent of all web traffic begins with a search. Here’s three SEO tactics your competition probably hasn’t caught wind of yet.

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.

For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.

New agency owners have plenty of hoops to jump through and finding ways
to get to—and surpass—the $1 million revenue mark is one of those hoops.