Every agency and brand knows it needs to differentiate itself from the competition, to stand out and show off its unique characteristics to attract and retain customers.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2016 Be Prepared for Consumer Complaints Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented. Learn why not being alert could be a costly mistake. More… SPONSORED BY: eWEEK, Business Profl’s…

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2016 Wearable Technology Is the New Marketing Battleground Most marketers don't have a strategy in place to leverage wearable tech—and that's no surprise given how long it took many to catch up to the rise…

Retailers set online shopping records this season, reporting 31 days with over $1 billion in spending, according to Adobe Marketing Cloud.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 22, 2016 4 Tips to Save Money on Marketing Marketers don’t have to spend millions or even thousands to get a nice bang for their buck. A few strategic reviews and planning can help shave marketing…

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2016 5 Reasons Account-Based Marketing Can Fail Account-based marketing can help B2B organizations engage and retain customers. But running ABM effectively isn’t without challenges. Here's five mistakes to avoid.  More… SPONSORED BY: Fill your Sales Pipeline…