Video marketing helps brands stand out but it can be a daunting task. Thankfully video creators have almost a century of lessons learned from the TV industry.

In this special report, discover how you can create loyal B2B brand advocates that buy again and again.

This Hubspot blog extracts four of the most interesting points from the RSW/US Outlook report to consider when drafting a new agency business plan..

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2016 Top 4 Marketing Tactics to Drive Millennial Sales As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power. More…   SPONSORED BY: Enter the 2016 PRO…

As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 14, 2016 3 New Job Titles for the 2016 Digital Marketing Team As social media and technologies change at breakneck speed so too do the talent needs of the digital marketing department. Here are 3 new…

Lists features this week include Defenders of Wildlife and Modern Farmer.

Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 13, 2016 A New Website Won’t Fix Your Brand: 3 Common Mistakes Although digital and brand are permanently joined at the hip, mending your website woes won't solve all your problems. Here's three typical website problems that can signal bigger brand issues. More… SPONSORED BY: Reach…

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.