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In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com.

Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers.

How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.

Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.

Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.

Eighty-percent of all web traffic begins with a search. Here’s three SEO tactics your competition probably hasn’t caught wind of yet.

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.