Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 5, 2016 Pepsi’s Super Social Bowl Marketing Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday. More… SPONSORED BY: With Multivariate…
Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 4, 2016 Focus on the Customer in Search Engine Optimization Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance. We recently talked with Jim McKinley of 360Partners…
Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 2, 2016 In a First, McDonald’s Ties Sales to its App When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it got was a finding that it could tie its digital strategy…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 29, 2016 Content Marketing 2016 Crystal Ball A look into the content marketing crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts. More… SPONSORED BY: With…
Lists featured this week include Izzy's Love Equine Rescue and WagJag.
Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.
Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.