Search Results for: experiential marketing
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B-to-C Events
The Brief: Car-grown Diamonds and Disco Dance Parties
This week’s hot takes on hot topics in experiential marketing cover disco ball dance parties, car-grown diamonds and Mountain Dew Time.
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B-to-C Events
It’s the Summer of School Buses: Insights and Tips Around This Trending Tour Vehicle
School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along […]
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Most Read
Ace’s new store format to boost sales 11% and profit 5%
Ace Hardware gives Multichannel Marketer an in-depth look into its new experiential store format dubbed Elevate Ace. The stores showcase Ace’s anchor brands that drive incremental growth for the hardware cooperative. Ace Hardware unveiled a new store format that aims to elevate the merchandising of its most sought-after brands, enhance customer service and create a […]
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Cynopsis: Sports
Cynopsis Sports 08/27/24: Cooper Flagg shoes ’em what he’s got
Tuesday August 27, 2024 Good morning! It’s Tuesday, August 27, and this is your monthly Cynopsis sports newsletter. FUBO’S CINDERELLA STORY Fubo’s bid to halt the launch of Venu Sports was approved by the U.S. District Court, Southern District of New York. The Disney, Fox and Warner Bros. Discovery JV was set to launch […]
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B-to-C Events
The Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.
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Cynopsis: Esports
Cynopsis Esports 8/22/24: Backyard Sports is back; gaming audience to hit 3.4B; Gamescom’s top reveals
Thursday, August 22, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Newzoo’s latest Global Games Market Report forecasts almost $188 billion in revenue in 2024, a 2.1% increase year-over-year despite upheaval in the games industry’s jobs market. PC gaming is leading the charge in YoY growth, with a 4% improvement in […]
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B-to-B Events
Free to Nominate: The Event Industry ‘Watchlist’
We’re naming the most influential experiential marketers this fall, and you’re invited to nominate them…
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B-to-C Events
The Brief: ‘Sauceographs’ and Painting the Rent
This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent.
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Trade Shows
Trade Show Industry Updates: News, Data, Trends
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data Younger generations are more focused on a holistic trade show experience with emotional connection, ambiance, convenience and unique moments making them more willing to revisit these events in the future, according to […]
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B-to-C Events
Hot Property: How the Hamptons Became a Hotbed of Experiential Activity this Summer
Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast this summer and escaped to the Hamptons, a collection of wealthy hamlets located on Long Island. The locale has historically attracted some ultra-high-end fashion houses, but 2024 brought other types of brands into the mix, too, including Sparkling Ice and […]