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Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
Our top editorial programs and interviews with high-level marketers made the list.
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.
How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.
We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
Compelling brand experiences at this year's New York Comic Con.
A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
CM Weekly October 24, 2021 Old Spice released the latest installment of its playful “Men Have Skin Too” commercials this week. And this time, it’s providing an outlet for women to “come clean” about stealing their significant others’ products. For a limited time, consumers who purchase a product from its Fresher Collection will get another…
Take a photo tour of what was new and different this year at New York’s homegrown festival.