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Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin.

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

Choosing a new agency is a huge commitment for any B2B brand.
How do you know if a shop is really the right fit for you?

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

Distributed marketing requires careful alignment across the organization. Here’s 6 ways to make it happen.

CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO.

A new study has revealed the profile of the CMO, or CMO-equivalent,
at each of the ANA’s 747 client-side marketer company members.

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals.