Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 25, 2016 M&M's Rewinds History to Be "Cool": VP Marketing Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration. More…   SPONSORED BY: FedEx/NFL – Case Study…

Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. In this special report, discover: The analytics that will reveal your true digital ROI B2B digital spending trends How…

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 22, 2016 We’re at it Again! PROMONext June 14 NYC What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC. Content you won't find any place…

Lists featured this week include National Geographic History and InStylePaws.com.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 20, 2016 How to Avoid 5 Common Social Customer Service Pitfalls Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes. More… SPONSORED BY: Access Personnel Concepts Buyers & Put Them to Work for You. For more…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 19, 2016 3 Ways CIOs Can Transform Digital Marketing Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition. More… SPONSORED…