Search Results for: data
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Acquisition
What Trends Should You Spend Your Marketing Dollars On?
Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin. -
Agencies
What Micro-Influencers Can Do For You
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.
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Agencies
Ten Questions to Ask Before You Hire a New B2B Agency
Choosing a new agency is a huge commitment for any B2B brand.
How do you know if a shop is really the right fit for you?Tagged in: -
Digital
Getting Website Design Right With Proper UX Design
UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.
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MarTech
Automation, Martech Experts in Demand: Salary Guide
In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.
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Data Driven ROI
Six Reasons to Consider Distributed Marketing
Distributed marketing requires careful alignment across the organization. Here’s 6 ways to make it happen.
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Acquisition
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO.Tagged in: -
Acquisition
Strong Progress in CMO Gender Balance, Steep Shortfall in Ethnic Diversity
A new study has revealed the profile of the CMO, or CMO-equivalent,
at each of the ANA’s 747 client-side marketer company members. -
Facts & Figures
B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.
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Acquisition
How to Get the Most from Your Pinterest Investment
Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals.