With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now B2B Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 22, 2016 Optimizing Marketing Automation: Special Report As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow. Learn how…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2016 Taking Ownership of the Customer Journey to Improve B2B Sales Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert. How…
We all know the numbers for video viewing are insane: billions! Is your video marketing up to speed?
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2016 12 Painful Ways to Become More Successful This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them. More… SPONSORED…
Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 15, 2016 Beta Testing Gen Z Story on Campus Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years. More… SPONSORED BY: Natural Selection 2016…