Search Results for: content marketing

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Can’t afford a cool $5 million for a Super Bowl spot? Instagram may have the solution. Instagram now has 150 million daily users and is on the path to monetize this growing audience. For the first time, Instagram is offering marketers the opportunity to run immersive, full screen ads in Instagram Stories, which launched in […]

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.

Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here’s 3 ideas for turning that around.

TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.

President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.