Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 11, 2016 Superman V Batman Fight Goes Viral—With a Catch Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and…

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 9, 2016 How a Brand Can Recover From Inauthenticity Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity? More… SPONSORED BY: Reach Hi-Level Execs & Managers w/ Peerless Media Contact…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 8, 2016 Making the Most of Known & Anonymous Customer Data Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 4, 2016 Billboards Tap Mobiles to Track Behavior That billboard you just motored by may be doing more than just informing you—Clear Channel Outdoor is tapping into mobiles to track behavior as people pass by. More……

NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.

B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.