Search Results For: content marketing

While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 29, 2016 How Branded Entertainment Can Save Advertising As traditional ad inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content. Integrating brands into movies and TV programming is one entertaining option. More… SPONSORED BY: Reach […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 28, 2016 Accurate Reporting Still a B2B Lead Nurturing Challenge Andrew Moravick of Aberdeen shares why accurate reporting—and having the right tech in place to make that happen—is among the top concerns for B2B marketers trying […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 24, 2016 Past Unilever Campaigns Drove Move to End Stereotyping Women A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing. More… […]

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

Earning engagement in today’s noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 23, 2016 The Challenges of B2B Email Engagement Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde's Nancy Harhut, who will be a featured speaker at B2B LeadsCon. More… SPONSORED BY: Get […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 21, 2016 Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.View the case studies, […]

Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 17, 2016 Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala. More…   […]