The New Year always brings fresh ideas and new plans. Strategies are reworked and reprioritized to maximize spend and move business. New approaches are created to better engage consumers and social followers. New marketing technologies are put to the test. Big decisions are made as to where to put those marketing dollars.
There’s good news too when it comes to marketing budgets. Budgets have increased for the third consecutive year as CMOs juggle more demands. Last year, marketing budgets climbed to 12% of company revenue. This year, digital ad budgets are expected to rise significantly and spending on marketing tech is on track to exceed the CIO technology spend, according to Gartner.
Seven members of Forbes Agency Council are here to help. They each offer one suggestion for where they think clients should put their marketing dollars this year. These experts talk about video, brand engagement, social media, PR and the power of great content. They share insights into why each of these areas will be vital in 2017. Read the article …
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