Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 5, 2016 Using Data to Craft Better Email Campaigns To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of…

Agencies are adding space for content marketing labs to produce video and photo shoots and other digital content. Here's what you need to know.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 31, 2016 Digital Leads 2016 B2B Marketing Spending Growth Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations, according to a new report from Outsell. …

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 28, 2016 Chief Direct Marketer 3/31/16 More… SPONSORED BY: Get Technical with IHS Engineering360 Professionals Contact: Danielle Zaborski 914.368.1090 SPONSORED BY: Tap into the Power of Self-reported B2B Data Get unrivaled access to decision makers across virtually every industry. PentonSmartReach.com   SPONSORED BY: Michelin North American…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2016 Brit + Co CEO on Why Snapchat is a New Partner Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat. More…  …

A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.

Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.

Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.

Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.