Search Results for: influencer marketing

Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads…

Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of Medicine of the National Academies has found.

Advertisers focus more of their marketing efforts on people who kids believe are the main influencers behind certain entertainment categories including music, fashion and sports, according to a new study.

Youth marketing is under attack in America. And while not all marketers are being directly blamed for the troubles surrounding kids, it is clear that

WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly

For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

Beth Negus Viveiros, Direct’s executive editor and chief of the Boston bureau, gave birth to her second child Oct. 21. Daniel John Viveiros weighed in

Volkswagen of America, Inc. and Scholastic Marketing Partners have kicked off the next phase of their seat belt safety campaign with an online voting component. The Fasten Your Seat Belt…Go Far! campaign is a nationwide program that challenges teens …

Network World Inc. has introduced a postal list of subscribers to
Network Life magazine. These 62,622 subscribers requested the quarterly
magazine supplement Network Life, which focuses on home network
technology.

Consumers who made direct response TV purchases are named on the Video
Drive Marketing list. A total of 896,810 buyers from the last 12 months
are available.