As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics

For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime…

Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.

I’m going to let you in on a little secret, one that’s helped me and many of our clients succeed where others have merely tread water. It’s not technology, it’s not advertising, and it’s not partnerships.

Blogs are a hot topic and have been so for the last year or so. They’ve been around, obviously, for much longer than that (ours has been up for almost five years), but had previously been reserved for individuals to share their personal stories or to serve as a platform for cutting-edge ideas.

Marketing used to be about courting mass audiences, a one-way distribution of carefully crafted messages. But the emergence of social media means that effective marketing is now about

Tom Cruise's erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

Have you ever wondered what marketing your prospects are most likely to take seriously? After all, you're reaching folks at a zillion touch points these days, from search ads to direct mail to television

Early Sunday morning I found myself watching “Lidia’s Italy,” a popular cooking show on my local public broadcast television station featuring Lidia Bastianich’s cuisine.

All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.