Search Results for: influencer marketing

For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

Beth Negus Viveiros, Direct’s executive editor and chief of the Boston bureau, gave birth to her second child Oct. 21. Daniel John Viveiros weighed in

Volkswagen of America, Inc. and Scholastic Marketing Partners have kicked off the next phase of their seat belt safety campaign with an online voting component. The Fasten Your Seat Belt…Go Far! campaign is a nationwide program that challenges teens …

Network World Inc. has introduced a postal list of subscribers to
Network Life magazine. These 62,622 subscribers requested the quarterly
magazine supplement Network Life, which focuses on home network
technology.

Consumers who made direct response TV purchases are named on the Video
Drive Marketing list. A total of 896,810 buyers from the last 12 months
are available.

S. Korea is an economic and technological leader, which makes it an important example for the rest of the world. One distinct area of leadership is S. Korea’s success in dealing with Spam where recent policy changes seem to be effective. The new…

The marketing community needs a new set of branding rules, says Simon Williams, chairman of New York-based branding consultancy Sterling Group. And he’s more than happy to supply them.

Experian lifestyle and demographic data enhancements have been overlaid
on the Chef”s Catalog list. A total of 801,787 names are offered.

The Gold Rush is on in China. Companies are running to China faster than gold miners headed out to California back in the 1800’s. In late 1849, the California Gold Rush was in full swing. Because of poor planning, many western-bound 49ers were…

You may not make the word “blogvertising” part of your permanent vocabulary, but many marketers are interested in the returns they can bank from the practice of putting ads onto blog sites…