The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio

Maybe you chalk it up to some sort of neo-globalism; post-Sept. 11, we understand that it's a small world, after all, in ways Mr. Disney never anticipated.

It's the Tupperware approach...applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects.

Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions.

Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day,…

The Internet is overflowing with poorly executed email marketing newsletters. Here's advice on how to create a newsy marketing communication that people continue to open and actually read. We've all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over…

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri's Pampers, perhaps.)

It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

With apologies to the Who, your new boss ain’t the same as the old boss--at least in the digital world. Who is the new boss? She’s between 25 and 54 years old.