San Francisco-based Weekend Sherpa is using a weekly e-newsletter and companion Web site to target folks who want to get away from their computers and into the great outdoors.

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

It seems like everyone’s thoughts on marketing are being copyrighted these days (is that because of the advent of customer-generated content and wanting to separate the pros from the nonpros?),

Quality, not price, has become a more important factor to consumers’ brand loyalty.

To balance out this week’s Digital Thoughts, where we look at the incredibly non-direct marketing world of MySpace and YouTube, in this week’s Trends Report, we focus closer to our roots by looking at a company that has come a...

Consumers browsing and clicking online is expected to increase brick and mortar retail sales by a compounded annual growth rate of 12% over the next five years.

In December, Toys ‘R’ Us opened its first store in mainland China with great expectations that the largest emerging consumer market in the world would rush to embrace its mascot Gregory.

Recent buzz in the press and blogger community indicates that costs per click (CPCs) are rising and performance falling. Putting CPC pricing trends in context helps us more thoroughly understand how growing search campaigns evolve in this dynamic market.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

Accountability. For years this was the primary reason to move marketing dollars online. Today the marketplace is glutted with analytics tools that supposedly help marketers create better digital ads and Websites.