For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.

The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.

This year’s holy grail and favorite buzzword has been “engagement.” There’s been a good deal of speculation about engagement’s efficacy,

Last Friday, Google’s homepage was “marred” with a huge banner recommending its users to download the “new, safer Firefox 2.0” placed at the very top of the page. Then on Monday, Google threw a slight curveball at those who closely watch the search engine’s every move when it displayed...

Americans make about 4.5 billion brand impressions a day just through conversation

If you think it’s not easy keeping up with the fast-changing landscape of new media and the technologies that enable them, you’re right. A few years ago, no one had even heard of MySpace or YouTube

Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?

(Direct) If there's one consistent aspect of direct mail strategy you can count on, it's this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too.

SURE, THERE'S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it's a new technology. Others, a social movement. Still

An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product - a purely technology based...