* Stevens Publishing Newsletters
* Catalog/Internet Buyers E-mail and Postal
* X-Treme Geek
* Webwise Choice Deals Tech Squad
* Emergency Response Professionals
* Prosperous Buyers from Taylor Gifts/Get Organized
* Healthy Magazine Subscribers
* DMA Launches Confab for Senior Level List Pros
LISTS UNDER NEW MANAGEMENT
Stevens Publishing Newsletters
Worldata recently assumed management of several lists formerly managed in-house by Stevens Publishing. Lists of subscribers are available to such newsletters as Water Week, Waste Management, Environment Protection and Hazmat News. Counts for these files range from 1,434 to 8,505.
Selections: Gender, recency/hotline, industry, job function/title, number of employees, purchasing influence, pollution control responsibility, state/SCF/ZIP
Price: $125/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
Catalog/Internet Buyers E-mail and Postal
Some 30 million catalog and Internet buyers’ postal and e-mail addresses are available on this file. The file has segments with 21 million Internet buyers and 9 million catalog buyers. The individuals listed here have a $60,000 average income.
Selections: Broadband provider, e-mail domain, dollar amount spent (ranges), hotlines, adult’s/child’s age/gender, adult’s/child’s age range, change of address, credit card buyers, date of birth, demographic, dwelling type, ethnicity, FSA, homeowner, hotlines, income/income range, length of residence, lifestyle, Nielsen county, number/presence of children, teenagers, one per site, telephone numbers, recency, region, country, state/county/SCF/ZIP
Price: $175/M (base)
Contact: MidAmerica Lists Inc., Bob Campbell at 319-365-8345 or [email protected]
X-Treme Geek
Tech savvy individuals who have purchased everything from electronic notepads to iPod accessories are named on the X-Treme file. This universe of 42,637 names includes 19,620 last-12-month buyers and 13,607 last-six-month names. Most buyers (66%) are men. The average sale was $103. Direct mail is the source. No telemarketing is allowed.
Selections: Dollar amount spent (ranges), business/home address, gender, state/SCF/ZIP
Price: $135/M
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or [email protected] and Cheryl Conner at 631-306-5209 or [email protected]
Webwise Choice Deals Tech Squad
More than 8.5 million Internet shoppers’ names have been assembled on the Webwise Choice Deals Tech Squad list. They reportedly use the Internet to search for computer upgrades, sales and rewards programs. These individuals use search engines, participate in chat rooms, subscribe to e-mail newsletters and other online publications.
Selections: Monthly hotline, age, ethnicity, credit card buyers, income, presence of children, telephone numbers, state/SCF/ZIP
Price $85/M (base)
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
Emergency Response Professionals
Emergency medical service and fire professionals who registered for subscriptions at YourTradePubs.com are named on the Emergency Response Professionals list. This file is comprised of 7,109 men and 2,008 women.
Selections: Gender
Price: $135/M
Contact: Information Refinery Inc., Brahm Schenkman at 800-529-9020, ext. 29 or [email protected]
Prosperous Buyers from Taylor Gifts/Get Organized
Buyers with $75,000-plus incomes are named on Prosperous Buyers from Taylor Gifts/Get Organized, a list with 232,119 buyers from the last 24 months. Additionally, segments with 128,130 last-12-month, 71,093 last-six-month and 39,413 last-three-month buyers are available.
Selections: Dollar amount, gender, single/multibuyers, product, hotlines, state/SCF/ZIP
Price: $110/M (last-24-month buyers)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
Healthy Magazine Subscribers
In excess of 1.8 million subscribers to five health-related magazines are offered on the Healthy Magazine Subscribers list. Other segments name 883,671 subscribers to six magazines; 422,789 subscribers to seven magazines; and 324,729 subscribers to eight publications.
Selections: Age, ethnicity, credit card buyers, income, mail order buyers state/SCF/ZIP
Price $75/M (base)
Contact: Contact Marketing, Ari Ginsberg at 201-530-0200 or [email protected] and Orly Kaniel at 201-530-0200, ext. 101or [email protected]
IN THE NEWS
DMA Launches Confab for Senior Level List Pros
On Aug. 15 in New York, the Direct Marketing Association will hold Fast Forward 2006, a new conference for senior level data marketing and marketing information professionals in list-related businesses.
Fast Forward 2006 will be an adjunct to the annual List Vision event scheduled for Aug. 16. Unlike List Vision, the Fast Forward conference will focus strictly on education and there will be no exhibit hall.
Steve Forbes, president and CEO of Forbes Inc. will be the keynote speaker. Sessions will cover topics such as branding and positioning, recruiting and retaining employees, data integration and consolidation and streamlining operations.
Many mailers, list owners and lower level executives have attended List Vision (and its predecessor List Day) over the years, but there hasn’t been a conference that specifically addresses the concerns of company owners and senior level list executives, said Andy Ostroy, chairman and CEO of Belardi/Ostroy ALC LLC.
Ostroy participated in a task force comprised of senior level managers that spearheaded the development of this new conference.
Others who worked with the DMA to organize Fast Forward 2006 include Deb Goldstein, IDG List Services; Fran Green, American List Counsel; Lon Mandel, Specialists Marketing Services; Larry May, Direct Media; Linda McAleer, Millard Group; Adrea Rubin, Adrea Rubin Marketing; David Schwartz, 21st Century Marketing; Martin Stein, RMI Direct Marketing and Charles Teller, ParadyszMatera.
For more information contact the DMA at 212-790-1500 or www.the-dma.org/conferences/dmafastforward.
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