Belardi/Ostroy ALC has assumed management of the Junonia catalog list. A total of 66,113 last-12-month and 105,094 last-24-month buyers are available.

If real life mirrored sitcom clichés, spouses and sweethearts would knock out their Valentine’s Day shopping with a wilted rose and some chalky chocolates bought at the local convenience store late in the evening of Feb. 14. But according to a study just released by search marketing firm OneUpWeb, love is in the air surprisingly…

Attention catalogers: holiday 2006 was bumpy, and 2007 might not be smooth either.

Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey.

High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.

(Multichannel Merchant) Ask anyone at women's apparel cataloger/retailer Appleseed's to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community

To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

According to a recent survey by e-mail deliverability company Return Path, 55.9% of respondents cited knowing and trusting the sender as the primary reason they’ll open an e-mail, making familiarity and trust their No. 1 consideration.

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most…