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Why B2B Brands Are Focused on ABM
Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.
Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
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New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
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Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.
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Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.