Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 7, 2016 The Five Golden Rules of Experience Creation Are you part of the movement that recognizes the shifting landscape and is ready with a solution: Creating bettter and more experiences for consumers? More… SPONSORED BY: A Proven Source of Business Profls & Decision Makers w/…

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 6, 2016 Cloud Software vs Software in the Cloud It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.” More… SPONSORED…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 13, 2016 How to Unleash the Power of Storytelling in Marketing Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…   SPONSORED BY: The HGTV Lodge – Case Study…

Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 2, 2016 Experiential Takes on Multiple Roles Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers…

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.