There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?

Chief Marketer Tech Talk   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 24, 2017 Engaging Millennials With Agile Digital Ecosystems Consumer financial services companies are taking advantage of the latest martech innovations  to serve their most elusive market, millennials, providing them with relevant content when and where…

Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 20, 2017 2017 Influencer Marketing Changes to Be Aware Of To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.…

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

The road to B2B sales rarely—if ever—has just one stop. Prospects connect with brands at multiple touchpoints along the way before hopefully ending their journey at the point of conversion.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2017 There’s Room for Improvement in B2B Retention: Survey Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report. More… SPONSORED BY: Accelerate Your Pipeline Success…

Can’t afford a cool $5 million for a Super Bowl spot? Instagram may have the solution. Instagram now has 150 million daily users and is on the path to monetize this growing audience. For the first time, Instagram is offering marketers the opportunity to run immersive, full screen ads in Instagram Stories, which launched in…

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.