Search Results for: content marketing

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.

Gleaning usable, actionable data and insights from experiences can crack the
code on consumer behavior and improve live experiences—every single time.

Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.

Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.

Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.

More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.

When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.

Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns!