For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 2, 2017 Marketing Automation Boosts Engagement for GM Nameplate Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement. More… SPONSORED BY: Reach Business, Engineering & IT Pro’s…

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 Heineken CMO on Dos Equis "Most Interesting" College Football Playoff Deal Heineken CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one. More…   SPONSORED BY:…

Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic Millennials will account for a third of retail sales in 2020. Businesses not thinking about how to interact with this…

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here's some takeaways from how The 3% Conference did just that.

Chief Business Marketer   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2017 Top Legal Issues Facing Marketers in 2017 Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown. More… SPONSORED BY: Powering Past…