The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.

Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 17, 2017 Go Fish: Contest Casts Goldfish Snacks as Video Stars Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films. More…  …

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 13, 2017 Hasbro Takes Votes for Monopoly Game Tokens The "Monopoly Token Madness Vote" lets fans choose all eight tokens for the new Monopoly game that debuts in August. There are 50 to choose from, including…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 12, 2017 5 Mobile Tactics To Increase Sales Productivity Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity. More… SPONSORED BY:…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 09, 2017 Chief Direct Marketer 1-11-17 More… SPONSORED BY: Improve Sales and Marketing Collaboration with ABM In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and…

TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 10, 2017 5 Mobile Tactics To Increase Sales Productivity Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity. More… SPONSORED…