Jack Morton Takes Top Honors at 2018 PRO Awards Gala

Posted on by Patty Odell
covergirl rantin and ravin
A casting call ended with four women chosen to produce the first all-female live football pre-game show and a Platinum PRO Award for the “CoverGirl Rantin’ & Raven” campaign.

Jack Morton Worldwide took top honors at the 28th Annual PRO Awards Gala Tuesday winning the Platinum PRO Award for Best Overall Campaign for “CoverGirl Rantin’ & Raven.”

Two agencies tied for the second special award, the MVPro Award for the most award winning campaigns for multiple brands. Jack Morton won for: Charmin, CoverGirl, Liberty Mutual Insurance and Royal Caribbean Cruises and IMG Live for Marriott Rewards, Marriott Courtyard, Under Armour and USAA.

Congratulations to all the winners!

Best Multidiscipline Campaign

GOLD
Brand: National Geographic Channels
Campaign: Genius
Agency: In-house

SILVER
Brand: Pepsico/Mountain Dew
Campaign: Impractical Jokers and Mountain Dew: Do the Dew
Agency: Stun and Pocull

BRONZE
Brand: Nintendo
Campaign: Kid’s Choice Awards and Nintendo Switch
Agency: Nickelodeon

Best Use of Event or Experiential Marketing (five venues or less)

GOLD
Brand: Google
Campaign: Hey Google CES
Agency: Sparks

SILVER
Brand: Comedy Central
Campaign: The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
Agency: 23 Stories x Condé Nast

BRONZE
Brand: Wholly Guacamole
Campaign: The Guac Stop
Agency: Havas Formula

Best Use of Experiential Marketing (five venues or more)

GOLD
Brand: The Glenlivet
Campaign: The Glenlivet Dram Room
Agency: Grow Marketing

SILVER
Brand: The FIFA Club
Campaign: FIFA Club World Cup UAE 2017 Experiential & Community Outreach Campaign
Agency: Flash Entertainment

BRONZE
Brand: Tractor Supply
Campaign: Follow Us to the Fair Tour 2017
Agency: Pro Motion

Best Vehicle-Based Campaign

GOLD
Brand: Charmin
Campaign: Charmin Van GO
Agency: Jack Morton Worldwide

SILVER
Brand: Adult Swim
Campaign: The Don’t Even Trip Road Trip
Agency: The XD Agency

BRONZE
Brand: Uber Technologies
Campaign: Uber Ride and Drive
Agency: Manifold

Best Use of Disruptive Marketing

GOLD
Brand: Archer
Campaign: The Biggest Sports Endorsement Deal of All Time
Agency: FCB Chicago

SILVER
Brand: Southwest Airlines
Campaign: Center Seat Celebrated
Agency: AMP Agency

BRONZE
Brand: Google
Campaign: Hey Google CES
Agency: Sparks

Best Use of Shopper Marketing

GOLD
Brand: Cheez-It & Pringles
Campaign: Saturday vs. Sunday
Agency: Catapult

SILVER
Brand: Kellogg/Pop-Tarts
Campaign: Pop-Tarts & Destiny 2
Agency: The Integer Group

BRONZE
Brand: Cereal Partners Worldwide
Campaign: CPW Minions Cereal to Go
Agency: Index Promotions

Best Retail Campaign

GOLD
Brand: Nickelodeon
Campaign: Paw Patrol Pirate Pups at Target
Agency: In-house

SILVER
Brand: P&G/Pantene
Campaign: Care Beyond Hair at Shoprite
Agency: Upshot

BRONZE
Brand: Marie Claire
Campaign: The Next Big Thing Pop-Up Shop
Agency: Sparks

Best Sampling or Trial Recruitment Campaign

GOLD
Brand: Starbucks at Home
Campaign: Flavor Match
Agency: The Integer Group

SILVER
Brand: Welch’s
Campaign: Nothing but the Fruit Tasting Room
Agency: Mosaic

BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson

Best Use of Influencer Marketing

GOLD
Brand: Anheuser-Busch/Michelob Ultra
Campaign: Live Ultra Summer Series
Agency: Fusion Marketing

SILVER
Brand: St. Germain
Campaign: St. Germain
Agency: Epsilon

BRONZE
Brand: Love Tribe Apparel
Campaign: Nick 90’s by Love Tribe at Macy’s
Agency: In-house

Best Cause-Based Campaign

GOLD
Brand: State Farm
Campaign: State Farm Neighborhood of Good
Agency: The Marketing Arm

SILVER
Brand: Ford
Campaign: Ford Warriors in Pink More Good Days Tour
Agency: Match Marketing Group GTB

BRONZE
Brand: adidas
Campaign: Run for the Ocean
Agency: Match Marketing Group

Best Use of Marketing Innovation in a Campaign

GOLD
Brand: Lufthansa
Campaign: Live with Lufthansa
Agency: The Bait Shoppe

SILVER
Brand: OMEN by HP
Campaign: OMEN Challenge: PUBG Edition
Agency: Infinity Marketing Team

BRONZE
Brand: Amazon
Campaign: Nickelodeon Image Recognition with Amazon
Agency: Nickelodeon

Best Cross-Channel Engagement

GOLD
Brand: Beech-Nut Nutrition Co.
Campaign: Turn the Labels Around
Agency: Scrum50

SILVER
Brand: Cheeze It & Pringles
Campaign: Saturday vs. Sunday
Agency: Catapult

BRONZE
Brand: Deutsche Bank AG
Campaign: Information Security Awareness Campaign
Agency: Stagg & Friends GBH

Best Digital Campaign

GOLD
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store

SILVER
Brand: Wholesome
Campaign: Sweet Confessions
Agency: Upshot

BRONZE
Brand: Deutsche Bank AG
Campaign: Information Security Awareness Campaign
Agency: Stagg & Friends GBH

Best B2B Campaign

GOLD
Brand: GE
Campaign: Minds and Machines
Agency: Manifold

SILVER
Brand: Verizon
Campaign: Quantum Upgrade Journey Marketing
Agency: Ascend Marketing

BRONZE
Brand: Galderma Laboratories
Campaign: Galderma Train the Trainer Event
Agency: Eventive Marketing

Best Loyalty Marketing Campaign

GOLD
Brand: Marriott Rewards
Campaign: Extra Points Sunday
Agency: Chirpify, The Lacek Group

SILVER
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store

BRONZE
Brand: Caesars Entertainment
Campaign: Quest for Rewards
Agency: In-house

Best Local/Regional Campaign

GOLD
Brand: Illinois Council Against Handgun Violence
Campaign: Teddy Gun
Agency: FCB Chicago

SILVER
Brand: Charmin
Campaign: Charmin Van GO
Agency: Jack Morton Worldwide

BRONZE
Brand: American Airlines
Campaign: Flagship First Dining Pop-Up Experience
Agency: Geometry Global

Best Brand Awareness Campaign

GOLD
Brand: State Farm Insurance
Campaign: State Farm Color Full Lives
Agency: The Marketing Arm

SILVER
Brand: Michelob ULTRA
Campaign: Brewed for Those Who Go the Extra Mile
Agency: FCB Chicago/FCB RED

BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson

Best Use of Content Marketing

GOLD
Brand: Mars Wrigley Confectionary/Dove Chocolate
Campaign: Walmart Raised Me To Care
Agency: The Integer Group

SILVER
Brand: Liberty Mutual Insurance
Campaign: Master This
Agency: Jack Morton Worldwide

BRONZE
Brand: Marriott Rewards
Campaign: 6 Days, 7 Nights
Agency: imre, Wavemaker, Delmondo

Best Campaign on a Budget (under $250,000)

GOLD
Brand: Brooks Running
Campaign: The Brooks Big Endorsement
Agency: PrizeLogic

SILVER
Brand: Alienware
Campaign: Alienware Branch Battle Tournament
Agency: Mosaic

BRONZE
Brand: Archer
Campaign: The Biggest Sports Endorsement Deal of All Time
Agency: FCB Chicago

Best Multicultural/Lifestyle/Age-Targeted Campaign

GOLD
Brand: AT&T
Campaign: Haz Ruido
Agency: The 360 Agency

SILVER
Brand: State Farm Insurance
Campaign: State Farm Color Full Lives
Agency: The Marketing Arm

BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson

Best Campaign Targeting Millennials

GOLD
Brand: Adult Swim
Campaign: The Don’t Even Trip Road Trip
Agency: The XD Agency

SILVER
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store

BRONZE
Brand: Hefty
Campaign: Hefty Flip Cup Challenge
Agency: Inspira Marketing Group

Best Holiday or Seasonal-Themed Campaign

GOLD
Brand: LL Bean
Campaign: LL Bean Northern Lights Celebration
Agency: Newbridge Marketing Group

SILVER
Brand: Charmin
Campaign: Charmin Holiday
Agency: Jack Morton Worldwide

BRONZE
Brand: Yahoo!
Campaign: Yahoo! Mail’s Out of Office
Agency: FIRST

Best Entertainment Sponsorship or Tie-In

GOLD
Brand: Marriott Rewards
Campaign: Imagine Dragons LIVE from Bangkok
Agency: IMG Live, Telescope, Wavemaker

SILVER
Brand: Southwest Airlines
Campaign: Southwest at Luck Reunion
Agency: AMP Agency

BRONZE
Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

Best Sports Sponsorship or Tie-in

GOLD
Brand: CoverGirl Cosmetics
Campaign: CoverGirl Rantin’ and Raven
Agency: Jack Morton Worldwide

SILVER
Brand: Courtyard by Marriott
Campaign: Courtyard Super Bowl Sleepover Contest
Agency: IMG Live

BRONZE
Brand: Barilla
Campaign: Barilla Fuel your Fitness with Mikaela Shiffrin
Agency: TPN

Best Use of Gamification, Contests and Sweepstakes

GOLD
Brand: Impractical Jokers
Campaign: Impractical Jokers Surprise and Delight
Agency: truTV

SILVER
Brand: Cheez-It, Pringles
Campaign: Kick it with the Pros
Agency: Catapult

BRONZE
Brand: AARP
Campaign: The Great American Expedition AARP Sweepstakes
Agency: HelloWorld

Best New Product Launch

GOLD
Brand: GoPro
Campaign: GoPro HERO6 & Fusion Launch
Agency: Pen&Public

SILVER
Brand: OMEN by HP
Campaign: OMEN Challenge: PUBG Edition
Agency: Infinity Marketing Team

BRONZE
Brand: Under Armour
Campaign: Under Armour C1N
Agency: IMG Live

Best Use of Social/Viral Marketing in a Campaign

GOLD
Brand: Mastercard
Campaign: Mastercard #ArnieWould
Agency: Octagon

SILVER
Brand: Arby’s
Campaign: Arby’s #MeatSweats
Agency: Manifesto

BRONZE
Brand: National Geographic Partners
Campaign: Genius Chatbot
Agency: National Geographic

Best Use of Video

GOLD
Brand: Campari America—Cabo Wabo Tequila
Campaign: Road to the Royal
Agency: Fusion Marketing

SILVER
Brand: Warner Bros./Wonder Woman
Campaign: Conan Trains with Wonder Woman
Agency: Turner Entertainment Networks

BRONZE
Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

Best Buzz Campaign

GOLD
Brand: Arby’s
Campaign: Arby’s #MeatSweats
Agency: Manifesto

SILVER
Brand: Royal Caribbean Cruises
Campaign: SeaBeyond
Agency: Jack Morton Worldwide

BRONZE
Brand: Google Play
Campaign: Play to Pay Laundromat
Agency: SoHo Experiential

Best Use of AI/VR/AR

GOLD
Brand: United Services Automobile Association
Campaign: USAA Army Navy Game—Parachute Virtual Reality
Agency: IMG Live

SILVER
Brand: Lufthansa
Campaign: Live with Lufthansa
Agency: The Bait Shoppe

BRONZE
Brand: Dell
Campaign: Dell + Persado
Agency: LaunchSquad

Best Corporate Social Responsibility Campaign

GOLD
Brand: National Hockey League
Campaign: Declaration of Principles
Agency: The Vault

SILVER
Brand: Anheuser-Busch/Stella Artois
Campaign: Filmmaker Lounge at Sundance
Agency: Mosaic

BRONZE
Brand: March of Dimes
Campaign: March of Dimes Imagine a World
Agency: Allied Experiential

Best Campaign Targeting Gen Z

GOLD
Brand: Teen Vogue
Campaign: Teen Vogue Summit
Agency: 23 Stories X Condé Nast

SILVER
Brand: Kennedy Space Center Visitor Center
Campaign: The Summer of Mars Experience Tour
Agency: Marketing Werks

BRONZE
Brand: FedEx
Campaign: FedEx Innovation Challenge
Agency: Switch

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This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

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