Search Results for: influencer marketing

Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.

AI is transforming how business gets done — and in 2025, those changes will only accelerate. We’ve pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.

Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.

Adobe released its 2024 online holiday shopping trends: Paid search drives the most retail sales this holiday season at nearly 30% of revenue. But influencers increase their share of holiday sales the most and convert shoppers nine-times higher than social media overall.   U.S. online holiday sales increased 8.4% year over year, reaching a record of […]

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.

This week’s hot takes on hot topics in experiential marketing cover B.S. Blockers, “Unfair Canada” pop-ups and an aerial anniversary tour.

In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.

Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short-term performance and long-term brand strategy and outcomes, aims to deliver unbiased, actionable recommendations using advanced data science and analytics. Alison Monk, CEO of Eden and a a go-to voice in the startup world for paid media and measurement, offers her […]