CM Weekly March 20, 2022 Among the shifts in consumer behavior that have emerged over the past two years, the demand for convenience—particularly when making digital purchases—is most certainly here to stay. And those companies that have embraced this pandemic-fueled digital transformation with alacrity are reaping the rewards. One such brand is Chipotle, Chief Marketer’s…
CM Weekly March 14, 2022 A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics…
CM Weekly March 13, 2022 A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics…
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
CM Weekly February 14, 2022 PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are…
CM Weekly February 13, 2022 PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are…
CM Weekly February 7, 2022 “My work here is done.” —Said no working mom, ever. Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022 when it came to the advancement of women in the workplace, particularly in light of the sacrifices mothers and other…
CM Weekly February 4, 2022 “My work here is done.” —Said no working mom, ever. Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022 when it came to the advancement of women in the workplace, particularly in light of the sacrifices mothers and other…
CM Weekly January 31, 2022 It may not come as a surprise that more than 23 million households got a new pet during the pandemic. We’ve all seen them: those first-time pet owners who seemed to be getting walked by their dogs rather than the other way around. What may be surprising, though, is that…