CM Weekly January 30, 2022 It may not come as a surprise that more than 23 million households got a new pet during the pandemic. We’ve all seen them: those first-time pet owners who seemed to be getting walked by their dogs rather than the other way around. What may be surprising, though, is that…
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…
Discover the key differences between global vs local marketing public relations strategies. Explore how to execute a public relations campaign that gets results.
CM Weekly January 24, 2022 At a time when scores of consumers are reevaluating their occupations and considering employment options that are more rewarding and meaningful to them, owning a platform that helps entrepreneurs start and run new businesses is not a bad place to be. One such platform, ZenBusiness, has reaped the benefits, reporting…
CM Weekly January 23, 2022 At a time when scores of consumers are reevaluating their occupations and considering employment options that are more rewarding and meaningful to them, owning a platform that helps entrepreneurs start and run new businesses is not a bad place to be. One such platform, ZenBusiness, has reaped the benefits, reporting…
We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.
CM Weekly January 17, 2022 Last week, we covered Heinz’s first foray into the gaming space with its Call of Duty: Warzone "Hidden Spots” campaign that highlighted the ideal places for players to take snack breaks without sacrificing gameplay. This week, we’re focusing on how Lexus is targeting gamers and young luxury consumers with a…
CM Weekly January 16, 2022 Last week, we covered Heinz’s first foray into the gaming space with its Call of Duty: Warzone "Hidden Spots” campaign that highlighted the ideal places for players to take snack breaks without sacrificing gameplay. This week, we’re focusing on how Lexus is targeting gamers and young luxury consumers with a…
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.